20 LinkedIn Hook Examples for More Engagement

Not sure about the hook for your next LinkedIn post? Take a look at these 20 LinkedIn hook types to make your post go viral.

1. The Question Hook

Ever send a LinkedIn connection request and never heard back?

Why it works: A strong question instantly sparks curiosity and makes readers reflect on their own experiences.
When to use it: Use this to highlight a relatable struggle or introduce a topic your audience cares about.

2. The Statistics Hook

Did you know that 70% of LinkedIn users never engage with posts?

Why it works: Surprising numbers grab attention and add credibility to your message.
When to use it: Use this when presenting data-backed insights or emphasizing the scale of a problem.

3. The Quote Hook

“The only way to do great work is to love what you do.” – Steve Jobs

Why it works: Quotes tap into familiar wisdom and quickly build emotional resonance.
When to use it: Use this when sharing lessons, reflections, or mindset shifts inspired by the quote.

4. The Challenging Hook

Traditional networking is dead.
Here’s why I believe online connections are the future.

Why it works: A bold, provocative claim creates friction that stops the scroll.
When to use it: Use this to challenge common beliefs or introduce a new, unconventional perspective.

5. The Funny Hook

Why don’t skeletons fight each other? They don’t have the guts.

Why it works: Humor breaks the monotony of the feed and makes readers instantly like you.
When to use it: Use this to add personality or transition from a joke into a meaningful business insight.

6. The Motivating Hook

Success doesn’t come from what you do occasionally, it comes from what you do consistently.
Here’s how to stay consistent and make real progress.

Why it works: Motivational lines trigger inspiration and emotional engagement.
When to use it: Use this to encourage positive habits, discipline, or growth strategies.

7. The Personal Story Hook

I just wrapped up a huge project that took months of hard work.

Why it works: Authentic stories build trust and relatability.
When to use it: Use this when sharing lessons from personal wins, failures, or turning points.

8. The “How-To” Hook

Want to improve your LinkedIn profile in just 5 minutes?

Why it works: A clear promise of actionable value makes people click “See more.”
When to use it: Use this when giving step-by-step instructions or breaking down a process.

9. The Resource Hook

Struggling with time management? This ebook helped me boost my productivity.

Why it works: Offering a valuable resource positions you as helpful and knowledgeable.
When to use it: Use this when sharing tools, templates, or guides you personally recommend.

10. The Myth-Busting Hook

Everyone says you need to post daily to grow on LinkedIn.
But I grew my network with just a few posts a week.

Why it works: Debunking a myth challenges what people think they know, grabbing their attention.
When to use it: Use this to correct misconceptions or introduce a more effective approach.

11. The Case Study Hook

We tested 3 LinkedIn engagement strategies. One had 300% more impact than the others.

Why it works: Real results instantly create curiosity and credibility.
When to use it: Use this to showcase experiments, client wins, or data-driven outcomes.

12. The Problem-Solution Hook

Feeling overwhelmed by your to-do list?

Why it works: Calling out a pain point makes readers feel understood immediately.
When to use it: Use this when offering a practical solution to a common problem.

13. The “What If” Hook

What if you could double your LinkedIn engagement without posting 3 times a week?

Why it works: “What if” triggers imagination and curiosity about new possibilities.
When to use it: Use this to introduce innovations, shortcuts, or unexpected strategies.

14. The “This or That” Hook

Short, punchy text posts or longer, more in-depth articles?

Why it works: Contrasts spark debate and encourage comments.
When to use it: Use this when comparing tools, strategies, or trends to drive engagement.

15. The FOMO Hook

Everyone’s talking about LinkedIn’s latest algorithm update.

Why it works: FOMO pushes people to stay informed and not miss out.
When to use it: Use this to discuss trends, updates, or important changes your audience should know.

16. The Trend Hook

The rise of AI tools is transforming content creation.
Staying ahead of this trend gives you a competitive edge

Why it works: Trends attract attention because people want to stay relevant.
When to use it: Use this when discussing industry shifts or new opportunities.

17. The Behind-the-Scenes Hook

Ever wondered how we design innovative products?

Why it works: Sharing the process builds transparency and trust.
When to use it: Use this when showcasing workflows, team culture, or work-in-progress projects.

18. The Fast-Track Hook

It took me 3 years to master this strategy.
I’ll explain it to you in one LinkedIn post.

Why it works: Promising a shortcut instantly grabs interest.
When to use it: Use this when providing quick wins or simplified methods.

19. The Emotional Hook

My hands were shaking. I couldn’t believe this was happening…

Why it works: Emotion is one of the strongest attention grabbers.
When to use it: Use this for vulnerable stories, big turning points, or dramatic moments.

20. The Announcement Hook

It’s finally here! After 3 years of product development, we’re excited to launch…

Why it works: Big news creates excitement and curiosity.
When to use it: Use this for launches, major updates, or important personal milestones.