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How to Write Like Gary Vaynerchuk

Content Creation

Yasmina Akni Ebourki

Last updated: Dec 18, 2024

LinkedIn is home to some of the most followed entrepreneurs and investors on the platform, and one standout creator is Gary Vaynerchuk.

With over 5 million followers, Gary posts on LinkedIn up to six times a day and has truly made a name for himself as one of the most respected entrepreneurs on the platform.

Let’s dive into the details of his content strategy and see what we can learn to improve the quality and engagement of our own posts.

TL;DR: Gary Vaynerchuk stands out on LinkedIn with an emotionally-driven content strategy. Posting up to six times daily, he avoids promoting his products directly, focusing instead on motivational storytelling and striking visuals. His short, bold posts, often paired with impactful images or videos, resonate deeply with his audience, driving engagement.

What Makes Gary Vaynerchuk’s LinkedIn Writing Style Stand Out?

If you’ve never heard of Gary Vaynerchuk, the first thing to know is that he’s a widely recognized entrepreneur and investor known for scaling his businesses, leveraging social media, and creating VaynerMedia.

When it comes to LinkedIn, Gary has carved out a unique space by focusing on advice for entrepreneurs, leadership, and coaching.

Let’s explore the key elements of his content and strategy.

Key Elements of Gary Vaynerchuk’s LinkedIn Style

Gary’s content strategy operates at a breakneck pace and is clearly supported by a team.

On LinkedIn, he often posts up to six times a day, with an average of about 20 posts per week.

This posting frequency is impressive, and his content consistently garners an average of 4,287 likes per post, which is remarkable.

A defining feature of Gary’s posts is that they are always accompanied by visuals.

He never publishes plain text alone, opting instead to use images or videos that enhance his message.

His content typically consists of short, direct posts that rarely exceed 1,200 characters.

Unlike the detailed, polished LinkedIn essays some users prefer, Gary’s posts prioritize value through punchy phrases and concise reflections.

Gary focuses on emotional, niche topics that resonate with his audience, ensuring readers feel represented and inspired to engage.

His language is candid—he’s not afraid to use strong words to create an impact and grab attention.

In terms of format, he mixes things up with videos, text posts, and even LinkedIn events where he answers business-related questions.

One notable aspect of his approach is that he never directly promotes or sells his products.

Instead, his strategy revolves around consistently delivering value in a short, impactful manner.

Top 10 Hooks from Gary Vaynerchuk

One of the most crucial elements for making a LinkedIn post go viral is how it starts.

The hook—or headline—must grab attention instantly, making readers stop scrolling and focus on your post.

Gary Vaynerchuk excels at this, as his short, punchy writing ensures that nearly every line can function as a hook.

It could be said that every sentence in the post acts as a hook

Take his most successful post, for example. It begins with:

“When you have zero expectations, everything else is just a pleasant surprise.”

This post, with only 100 characters, achieved an impressive 115,284 impressions, 3,274 comments, and was shared over 4,000 times.

Accompanied by a video of him writing this quote on a napkin and signing it, the visual format added to its impact.

The simplicity and relatability of the message made it resonate broadly, leading to widespread engagement.

Gary’s other successful posts also feature memorable, engaging hooks.

Here’s a look at some of his most impactful examples:

"Being a good businessman is fun…"
"Sooo much talking in the system."
"Enough of this perfection shit…"
"Gratitude is the constant…"
"Too much reading, watching, listening…"
"Stop using fear to motivate people."
"People are counting the wrong number."
"At 28 years old, I was in the basement of a liquor store packing wine in a box to ship."
"No matter how fast or how hard you work, it doesn’t happen overnight."
"Are you in, or are you working on it?"

Gary’s hooks often tap into universal emotions, frustrations, and truths.

They provoke curiosity or agreement, encouraging readers to engage.

Whether it’s a bold statement, a piece of his personal story, or a challenge to conventional thinking, his hooks deliver value from the first sentence.

In your own content, focus on creating openings that resonate emotionally, challenge assumptions, or offer immediate insights.

A strong hook, paired with relatable visuals or stories, can significantly boost your post’s reach and engagement.

Gary Vaynerchuk’s Most Used Format

One of the most critical aspects of content creation is the format you use.

In Gary Vaynerchuk’s case, he stands out because he takes full advantage of all possible formats.

He uses carousels, images, videos, and more.

However, the format that tends to work best for him is images.

Gary also publishes many videos that are clips from his podcasts, but they always follow the same style.

These clips not only have an emotional touch but are often subtitled and optimized to grab attention within a few seconds.

An interesting detail is his use of images turned into short videos, usually 2 to 3 seconds long, which play on a loop.

This makes his posts dynamic and attention-grabbing as users scroll through LinkedIn.

On the other hand, the format he uses the least—and which generally yields fewer results for him—is plain text posts with no accompanying visuals.

As mentioned earlier, he almost always includes an image or video to complement his message.

Regarding topics, Gary frequently focuses on aspirational, motivational, and coaching content, which statistically delivers the best results for him.

There’s a lot to learn from his strategy. For instance, a simple image that doesn’t show faces but features a motivational quote can be highly effective.

We’re used to these short, emotionally impactful phrases, and they often inspire us to share them with colleagues or friends.

This, in turn, creates a snowball effect, increasing the visibility of Gary’s posts.

His approach shows us that both format and emotional content are key to generating engagement and expanding the reach of our posts.

Write a LinkedIn Post Like Gary Vaynerchuk

From everything we’ve analyzed, it’s clear that Gary has managed to stand out with his content strategy.

What’s truly remarkable is that he never directly talks about his courses, website, or products he sells.

Instead of relying on promotional content, Gary focuses on emotional storytelling.

He consistently tells relatable stories, isn’t afraid to be bold, and doesn’t shy away from using strong language—even swear words—to make his point.

This direct approach can surprise or even shock readers, immediately generating reactions, whether likes, comments, or shares.

His posts resonate because they tap into shared emotions, making them relatable to a broad audience.

This strategy is highly effective in creating engagement and making his content go viral.

Gary has mastered the art of transmitting a message and creating emotion.

He can encapsulate an entire story or idea into a single, punchy phrase or sentence.

Instead of following conventional structures, he goes straight to the heart of the problem, often skipping long explanations.

Interestingly, he rarely ends his posts with a traditional call to action (CTA).

Instead, his impactful visuals do the heavy lifting, leaving a lasting impression on his audience.

His visuals are key to his success. They are always striking and work in tandem with his text to create a compelling post.

Over time, this combination of sharp storytelling and powerful imagery has helped Gary build a recognizable personal brand.

This strategy allows him to focus less on traditional marketing tactics and more on creating authentic, impactful content.

And this, evidently, without forgetting that Gary’s approach includes his posting frequency.

He posts up to six times a day, giving him a massive advantage in visibility.

This high frequency increases the chances that one of his posts will resonate with his audience and go viral.

The takeaway? Focus on crafting emotionally engaging texts, leveraging storytelling to connect with your audience, and using visuals that amplify your message.

Experiment with what works best for you, and over time, refine your strategy to maximize engagement and impact.

Write a LinkedIn Post Like Gary Vaynerchuk

From everything we’ve analyzed, it’s clear that Gary has managed to stand out with his content strategy.

What’s truly remarkable is that he never directly talks about his courses, website, or products he sells.

Instead of relying on promotional content, Gary focuses on emotional storytelling.

He consistently tells relatable stories, isn’t afraid to be bold, and doesn’t shy away from using strong language—even swear words—to make his point.

This direct approach can surprise or even shock readers, immediately generating reactions, whether likes, comments, or shares.

His posts resonate because they tap into shared emotions, making them relatable to a broad audience.

This strategy is highly effective in creating engagement and making his content go viral.