How to Repurpose LinkedIn Articles? 5 Steps!

The 5-steps framework to make your article go further. 👇

1. Identify the Core Message

You want your content to be interesting, so what’s the main takeaway or “aha” moment of your article? Start from there.

2. Break It Into Micro-Content

Split your article into 3 or 5 mini ideas you can post separately.

Each should stand alone as a single opinion you share, question you answer, or tip you explain.

3. Choose Your Format

After picking out the idea you want to recycle, choose the most adequate format:

4. Add a Call to Action (CTA)

Every great post starts a conversation. That’s when your CTA comes in.

Think about inviting your audience to engage whether that’s by answering a question or sharing their own experience.

You don’t need to overcomplicate it. A simple, authentic question at the end can do wonders for engagement. Try lines like:

• “Would you handle it differently?”

• “Tag someone who needs to read this.”

• “Agree or disagree?”

The goal is to spark genuine conversation, not to force interaction.

5. Cross-Link Strategically

When you turn an article into a post or carousel, don’t forget to link back to the original one.

Some people will want the short version, others will want to dig deeper, so keep that option available.

It’s an easy way to bring traffic back to your original piece while showing that your insights come from a larger, well-thought-out work.